Innovations in Logistics
Can you describe what differences are between your logistics managing system and your competitors, which features your system is better in and why? Are your order/contract realisation processes designed to make you having the competitive advantage? Or you copy your competitor´s best practices with difficulties? How to innovate your logistic processes to bring you new contracts and your competitors will want to copy it? That all you can find in the course.
While walking through different Czech companies you can find out an interesting fact. Although companies say they have the strategy, they cannot describe the difference of their strategy from other companies. Same condition is valid for order company flow. Companies offer same services, same delivery time, same business conditions. The result is that the only competitive factor is the price. It leads to price decreasing in a market, permanently falling mark-ups and necessity of cost fighting.
How to get out from the vicious circle? Which methods and techniques we can use to differentiate us from competitors? How to bring idea not to compete with a price only? How to set up the logistics strategy “differently”? All that about the course is.
Who is the course for
Mangers that are looking for how to differentiate their company from competitors and to have competitive advantage. Companies, where the growth has stopped and they are looking for inspiration. Entrepreneurs who want to reach excellent business results in a long time.
What we will transfer to you / what we will taught you
- To map basic present and future economics trends. And following requirements to companies
- To understand activities and methods which make a company successful in the marketplace and what is their difference from other companies
- To understand principles and to learn basic element´s using of chosen strategic approaches (strategic management, benchmarking, blue oceans, balanced scorecard, spiral management etc.)
- To work-out frame strategy of your company and steps leading to its realisation
- To engage employees to the strategy preparation and realisation
- To understand influencing factors for success and failure of the strategy
Who you will be trained by
Main lecturer is always someone form the Lecturer´s body of the Logistics Academy, who can invite guests/experts in particular topics/disciplines.